Connect Takes Lessons From Rio 2016

Connect's CEO discussed the many lessons business leaders can take away from the 2016 Summer Olympics in Rio de Janeiro. She also shared some summer-games-inspired tips for reaching ambitious goals.

“Our entire team was excited for the Summer Olympics in Rio,” declared Rachel O’Hara, the CEO of Connect. “We always look forward to the Olympics, but there was an extra level of intrigue this year, and we were ready to see how things played out.” The CEO explained that the games were especially inspiring this time around, and that there were many lessons on offer for business leaders of all types.

O’Hara suggested finding local connections when the Olympics come around, especially if there are athletes with ties to the community. “When you have someone from your city or region actually participating in the games, you have to take advantage of that,” she noted. “Whether you include a message of support on your website or include the athlete’s name and likeness in an email marketing campaign, you can rest assured that your customers will be interested.”

The CEO also suggested adding patriotic flair during the Olympics. She remarked, “We display the American flag with tons of pride here at Connect, and it becomes a little more special when our athletes are competing on the other side of the world.” This strategy elicits an emotional response from existing customers and potential ones as well.

"We train Connect DFW associates to measure themselves not against their peers, but by their own past accomplishments. Just as top-flight athletes are always trying to beat their previous bests, you must compare yourself only to what you have achieved in the past."

Rachel O'Hara, CEO

Connect’s CEO Shares Olympics-Inspired Success Tips

“One thing you will always see during the Olympics is how important a great coach really is,” O’Hara explained. “We use one-to-one education to great effect when training our Connect associates, and we know how important it is to have mentors pushing younger team members to great heights.” Great Olympians also tend to become inspiring coaches when their playing days are over, and Connect trainers reflect this in the business world.

O’Hara and the rest of the Connect leadership group know that measuring oneself against others is a losing proposition. Olympic athletes are almost always up against the clock or a judge’s marks, and the CEO believes this is a great example for ambitious professionals to follow. She commented, “We train Connect associates to measure themselves not against their peers, but by their own past accomplishments. Just as top-flight athletes are always trying to beat their previous bests, you must compare yourself only to what you have achieved in the past.”

About Connect

Connect is a results-driven provider of memorable and effective interactive marketing campaigns. By combining strategic planning with an unmatched talent for fast and efficient implementation, the firm provides consistent results for clients of all sizes. Connect utilizes a dynamic approach that makes an immediate impact and leads to long-term relationships between companies and customers. These mutually-beneficial bonds create lasting brand loyalty as well as sustained improvements in clients’ revenue streams. The company has built a reputation as an industry leader resulting in significant growth because of its team of highly-skilled branding specialists. Contact them today to learn more about how they help clients exceed even their most ambitious promotional goals. Check us out at connect-dallas.com

Source: Connect